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The Advil Pain Equity Project is a long-term commitment to champion equitable and accessible pain relief

Created by Advil and launched in partnership with Morehouse School of Medicine and BLKHLTH.

Our Initiatives Key Terms

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What is Pain Equity?

Pain equity is achieved when everyone can reach their full health potential regardless of their age, race, ethnicity, gender, or socioeconomic status, including receiving the highest-quality pain care and management. Discover other key terms related to pain equity below. 

Our initiatives

Learn how we’re inspiring change through research, education, and collaboration.

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Illuminating the impact of pain equity through powerful research

Advil, with guidance from Morehouse School of Medicine, surveyed 2000 people in America to assess the real impact of pain on their lives. Topics included pain experience, life impact, pain management, and perceived bias. The study found that 64% of Black individuals felt their healthcare providers treat people of their race and ethnicity worse than people of other races and ethnicities.

See key findings

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Funding solutions to progress medical education

The launch of Advil’s Pain Equity Fund included grants to both Morehouse School of Medicine and BLKHLTH. Part of the grants will be used to partner with other leading experts to begin to develop a pain-equity-focused training for medical students that will be piloted next year.

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Developing tools and resources for improved pain management

A workshop during National Pain Awareness Month with Morehouse School of Medicine students aimed to better understand the key drivers of inequitable pain care and what needs to change from a medical training perspective. This resulted in the development of digital tools and resources aimed at helping Black patients improve their clinical experience in the near term.

Use tools and resources

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We partnered with iOne Digital, the Number One source for urban content, to develop a video series featuring healthcare professionals diving into reproduction and mental health issues—two topics that are prevalent in the Black community and are greatly impacted by implicit bias.

A Healthier Us - Mental Health

A Healthier Us - Reproductive Health

Key Terms

  • BIAS

    A preference in favor of or against a group of people. Racial bias is a preference in favor of or against a group of people based on perceived race.


    A false belief or misconception about biological differences related to race or ethnicity that impacts the way a healthcare provider perceives, assesses, diagnoses, or treats a patient of that race or ethnicity.


    Prejudice and discrimination in the medical system based on race. It shows up as differential treatment by race and lack of Black doctors.


    Differences in the health status of different groups of people. Health disparities persist because racism impacts different groups access to societal resources.


    Differences in the opportunities groups have to achieve good health. These differences lead to unfair and avoidable differences in health outcomes.


    Pain equity occurs when everyone can meet their full health potential - including pain prevention and relief.


    The systemic difference in opportunities groups have to achieve pain relief, leading to unfair and avoidable differences in health outcomes.


    The structures, such as laws, policies, cultural values, and societal norms, that uphold racism.


    The systems (political, economic, health care, school, and criminal justice) that uphold racism. Structural racism is a part of systemic racism.

More about our partners

  • advil_black

Since 1984, patients and doctors have trusted Advil to deliver powerful relief from several kinds of physical pain. But reliving physical pain is only part of Advil’s purpose. Advil also believes that everyone, no matter the color of your skin, should be given access to a healthcare system with equitable medical care.

  • morehouse_black

Since 1975, Morehouse School of Medicine (MSM), a private co-educational medical school in Atlanta, Georgia, has shown a commitment to ending inequities in pain care by broadening diversity in the healthcare, scientific and public health workforces and leading the next generation’s global health training and education programs.

  • blkhlth_logo

BLKHLTH is an Atlanta-based organization that engages public and health professionals on the impact of racism on Black health and equips them to do something about it. BLKHLTH envisions a world where racism and other intersecting forms of oppression do not determine a person’s ability to achieve optimal health.